Pay per Click Management

Currently, all world search engines together receive around 400,000,000 searches per day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what will satisfy their needs. It may be information, products, or services.

Pay Per Click or PPC is paid advertising in Search Engines. Advertisers pay the Search Engine each time a searcher clicks on their displayed sponsored link. Advertiser pays the Search Engine for “each” click, the averaged cost of clicks in PPC is called “Cost-Per-Click” or CPC. Pay per click listings are usually marked as advertisements or “sponsored links” and appear above or beside the search engine’s organic listings.

It is advised that you utilize the benefits of the pay per click advertising program for the first 3 months. After that, we can reevaluate the program and determine whether it would be beneficial to continue or discontinue the pay per click advertising services. If you are spending $1 and making $2 – keep it going!

Our Pay Per Click Advertising Programs Target The Following Search Engines

Google AdWords:
Google is one of the top destination sites on the web. They are a strong and growing distribution network, not only from their own Google sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos Canada , Netscape, Compuserve, AT&T Worldnet and NYTimes.com. They also provide targeted sponsored links to Walt Disney Internet Group Web Properties - Disney.com, FamilyFun.com, Go.com and Movies.com

Overture:
The "originator" of the pay per click search engine, Overture is well organized and widely distributed. If your listings are displayed in the top 3, you will appear on MSN and AltaVista. If your listings are displayed in the top 5, your link will also appear in Yahoo.com. If your link is displayed in the top 6, you will see results from MetaCrawler.com.

To empower your PPC strategy MS. SEO has built patent-pending SEO tools. In fact, we are the only full-service search engine marketing firm in Calgary to have our own proprietary pay per click bid management tool which was built around the needs and marketing goals of our clients - needs not being met by any of the pay per click management software currently available in the marketplace.

"Our PPC services save you time and money and drive instant traffic to your site". We control your search engine marketing bidding parameters in pay-per-click search engines. Our Pay Per Click Advertising services automatically check the status and position of your bids as often as you choose and we make appropriate strategic bidding changes based upon the parameters you set.

Our Pay per click management services save you money by making sure you do not overpay for your preferred position. We help you increase sales by ensuring your listings are located where you want them, at the price range you are willing to pay. Whether you have hundreds of thousands of keywords or just very active, competition listings, we will optimize your Search Engine Marketing strategy for you.

Paid inclusion programs, as an element of your comprehensive search engine marketing strategy, provide some practical advantages to marketers over the standard optimization and submission process: