Link Building to increase Google Page Rank

Text Links have become extremely important for Search Engine Ranking as 50% of the battle for getting high PR rankings in Google is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all Search Engines have started using in-bound links as one of the primary ways they rank web sites. This is known as your web site’s “Link Popularity” or in Google’s case it’s called “PageRank” or “PR”. 

The heart of Google’s algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their “PageRank” web site ranking algorithm at their web site…

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages ‘important.’

As Google explains, Links and Google PageRank are critical to ranking high in the search engines. In fact, anchor text and inbound links account for 95% of effective search engine optimization.

But which is most important for high search engine rankings, content or links?

Links are much more important. Here’s why… 

There are two schools of thought that exist in the Search Engine Optimization industry…

1) “SEO Page Optimizers”
SEO Page Optimizers use the strategy of optimizing their web sites by adding keywords and writing keyword optimized content pages for the keywords related to their product.

2) “SEO Link Builders”
SEO link builders use the SEO strategy of acquiring in-bound links to their web pages.

In the competitive search engine arena, the Link Builders always rank higher in the Search Engine Results Pages (SERPS) for any given keyword or keyword phrase. Why? Because the top search engines know that “on-the-page” SEO can never hold any significant value since to their audience of searchers because it’s way too easy for web developers and Internet marketers to manipulate keywords on web pages.

In other words, anybody with a computer and Microsoft FrontPage can “stuff” a web page full of keywords. But, it’s still just a web page stuffed with keywords offering no real value to the person searching on the Net. This shows you that Relevant Links and PageRank are critical to achieving high search engine rankings.

CONCLUSION: Relevant Links and Page Rank Win!

The sites with the most relevant links and highest Google Page Rank win every time and rank the highest at the top search engines.